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How we work

The Trade Council is the governmental export and investment promotion organisation under the Ministry of Foreign Affairs of Denmark. The organisation comprises all governmental activities designed to promote Danish export and foreign investment in Denmark under one roof.

Exports - a prerequisite for growth

Solid economic growth is a precondition for Denmark to meet its objective to be among the world’s 10 wealthiest countries in 2020. In a globalised world, an international outlook is crucial. The world is changing rapidly and Denmark needs to think along new and innovative lines. Approximately half of Denmark’s GDP is based on exports. Increased exports are a precondition for bringing Denmark back on the growth track and for reaching the Danish 2020 target. The Trade Council has a number of different strategies to secure Danish exports and safeguard Danish business interests.

Growth Market Strategy for South Africa

The Danish government has recently launched its Growth Market Strategy for South Africa. This places South Africa among the 10 top new priority markets for Denmark. The overall target is to increase the export of goods to South Africa with 50% over the next five years.

The Danish Embassy will seek to open doors for Danish companies and promote Danish solutions to South African demands. Specific attention will be paid to areas where Denmark has special knowledge and products to offer.

Particularly relevant sectors are:

Renewable energy

Denmark is a world leader within wind energy and grid management, and also has potential within solar, bioenergy and other renewables

The water sector

Denmark has unique competencies within resource efficiency and treatment of water/waste water

Agriculture and food

There is a large potential for increased cooperation on food security, production and processing


Danish companies have world class competencies, which can contribute to implementing South Africa’s plans for infrastructure development

Waste management

Denmark is a world class leader within this sector and comprehensive experience on implementing sustainable solutions

Art, design and architecture

Denmark has a long tradition for developing sustainable, environmentally friendly, and innovative solutions aimed at the consumer market and city planning.



High-level visits

The former Prime Minister of Denmark, Helle Thorning-Schmidt, visited South Africa 4-6 March 2013 to reconfirm the strong friendship between the countries and strengthen commercial relations with South Africa. A tangible result was the signing of a new agreement on renewable energy cooperation. The former Prime Minister also highlighted Danish key business competences which can meet crucial demands in the South African market. The former Prime Minister met with an important group of Danish and South African business leaders during a networking meeting at the Danish Ambassador’s residence. At this meeting the opportunities and future cooperation was discussed.

High Level

The former Prime Minister during the business meeting in Pretoria, flanked by Danish business interests, DHI, Vestas, FL Schmidt, and others.  

Export promotion initiatives

A key focus for the Trade Council, and the Embassy as a whole, is to increase the visibility for Danish businesses. One of the most efficient way to support key sectors and interests is through participation in conferences and exhibitions. The Embassy plays an active role in organising and coordinating Danish private sector participation in relevant conferences and exhibition, ensuring Danish companies a platform for presenting their products and services, as well as assisting with networking arrangements, partner identification, amongst others. Where necessary, the Embassy can offer to facilitate dialogue with the South African authorities.

 B&O Opening
Danish Ambassador, Trine Thygesen, opens the new Bang & Olufsen
store in Melrose Arch. September 2015.

Embassy of Denmark

iParioli Office Park, Block B2
1166 Park Street
Hatfield 0083

Phone +27 (0) 12 430 9340