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Danish design and architecture in Cape Town

24.10.2014  12:15

Her Royal Highness Crown Princess Mary of Denmark and His Excellency Minister of Trade and Development Cooperation, Mr Mogens Jensen are visiting South Africa, and will be in Cape Town to open the Embassy of Denmark’s “Danish Showroom for Design, Architecture, and Consumer Goods” on November 3, 2014.

Functionality is the pillar of Danish design. Together with simplicity and a striving for the highest quality, Danish design often reflects the beauty and calmness of a country that has been continuously voted the happiest in the world.

The back drop of the Danish exhibition is Youngblood, a once-industrial warehouse in the centre of Cape Town, renovated to reflect the move from historical to modern. As such, it provides a fitting framework for the showcasing of the innovative design products and architectural know-how, for which Denmark has become famous.

This exhibition seeks to cement ties between Denmark and South Africa, the foundations of which were laid during Denmark’s support to the democratic transition in South Africa. The exhibition is not only about exhibiting products, but also aims to expand collaboration between our two countries.

It is in celebration of the long-standing friendship between the two countries that HRH Crown Princess Mary and HE Minister of Trade and Development Cooperation, Mr Mogens Jensen, will attend the opening reception of the exhibition.

Business Mission Dates: November 3 – 7 (by invitation only)

Entry to the showroom is free – and open to the public on the following days:


Showroom Dates: November 4 (12h00 to 17h00), November 5 (12h30 to 16h30), and November 6 (12h00 to 15h00)

Showroom Venue: Youngblood, Beautifull Life Building, 70 – 72 Bree Street, Cape Town



Embassy of Denmark

iParioli Office Park, Block B2
1166 Park Street
Hatfield 0083
Pretoria 

Phone +27 (0) 12 430 9340

pryamb@um.dk